It’s that glorious time of year again, where cyclists and the brew masters of New Belgium Brewery come together for one of the most highly anticipated events in Northern Colorado. Break out the ole costume box, tune up that bike: It is time for Tour de Fat.
Beer Goggles
To understand why Tour De Fat is such an anticipated event, you have to look at how Fort Collins sees beer and how beer enthusiasts see Fort Collins. To put it humbly, Fort Collins is both a connoisseur’s and microbrewer’s paradise. With 5 fully fledged craft breweries and multiple microbrewery and homebrew hot spots, it’s no wonder the city is often referred to as “The Napa Valley of Craft Beers.” Fort Collins is the largest member of Northern Colorado’s growing market of upwards of 13 accredited craft breweries. Drawing crowds from all over the world, a diverse array of
But good craft beer does more than just provide us something to sip on. The breweries here help fuel the city’s economy and encourage development and growth. Fort Collins is home to more brewers and microbreweries per capita than anywhere else in the state. New Belgium alone is the third largest craft brewery in the country, competing with names like Boston Brewing (makers of Samuels) and Sierra Nevada Brewing Co. (makers of Torpedo IPA).
So Tour de Fat? What is that?
No doubt you’ve seen the iconic red, fat tired cruiser bicycle that has become synonymous with New Belgium Brewery. Fat Tire Amber Ale is the signature beer of New Belgium and the name is resonate of the European adventure that inspired co-founder Jeff Lebesch to start the ecofriendly company we see today. With his mountain bike in hand, Jeff explored brewing techniques and traditions of some of Europe’s most iconic brewers. Returning to the states, he brought his newfound knowledge and together with co-founder Kim Jordan, developed now only new beer, but a whole new culture; and one vibrant characteristic of that culture is Tour de Fat.
Tour de Fat is a traveling bike festival hosted by New Belgium Brewery that, in the end, will have been celebrated in 13 states this year. With a message of environmental sustainability and active bike riding, Tour de Fat draws crowds of some of the most passionate and exuberant people I’ve ever had the chance to meet. From North Carolina to California, stunt performances and costumed bike parades have taken the streets, all leading up to the bike trade. Local participants are given the opportunity to handover their cars for a new commuter bike and trailer, courtesy of New Belgium. By encouraging bike commuting, New Belgium hopes to raise awareness and help reduce air pollutants.
New Belgium is also supporting local bike organizations through the Tour de Fat. Among those are Overland Mountain Bike Club, Bike Fort Collins and the Fort Collins Bike Co-op. In my spare time, I’m actually a volunteer at the Bike Co-op and this event is HUGE for us. Please come and show your support!
The Event Low Down
If you’re looking to get involved in Tour de Fat, but don’t know where the closest festival might be, the schedule looks a little like this:
Ft. Collins, CO – 9/3
Denver, CO – 9/10
San Francisco, CA – 9/24
San Diego, CA – 10/1
Los Angeles, CA – 10/8
Tempe, AZ – 10/15
Austin, TX – 10/22
I’m going to the Fort Collins celebration, the original birthplace of New Belgium and the Tour de Fat. The Ride will start at 10 am at Civic Center Park and will be followed by music and a multitude of spectacles. For more information about the Fort Collins celebration, including a map, visit: www.newbelgium.com/events/tour-de-fat/cities/fort-collins-co.aspx
For other city information, visit:
www.newbelgium.com/events/tour-de-fat.aspx
Well I am off to get my costume ready! Hope to see you with the good times!
-Mountaineer Mike
Homes & Food Blog by Margaret Blythe www.margaretblythe.wordpress.com